REVIEW: tropical rain forest in Colombia, due to the perennial rain, traffic inconvenience, the children who live here can only punting to go the school by himself . However, river rapids, there are about 10,000 children had been killed in the past five years. In order to completely change the status quo, the local Red Cross and United Brands Luki JWT advertising agency, specifically for these children designed a school bag that can floating in the water.
The rainforest of Colombian,there are perennial heavy rains cause the river rapids and will happened the floods at any times.
Muddy road after rain
Because tribes scattered, the children living here to and from school can only ferry by himself every day.
About 10,000 children died In the past five years,there are many accidents offen occur because the water sometimes slow sometimes rapid .
Because the desire for knowledge and the helpless for life, these children have no choice but to cross the river to go to school.
It is time to change something!
Every child should have a safe learning environment!
In order to completely change the status quo, the local Red Cross and United Brands Luki JWT advertising agency, specifically for these children designed a school bag that can floating in the water.
This school bag will automatically become a life jacket when the child fell into the water. The use of bright colors and reflectors so that peopele can discover the drowning child.
Custom bags from bags manufacturer with cute cartoon picture design which is liked by child.Selection of bright colors and a large handle at the upper end, to make the child can be found in a timely manner to facilitate resuce
Using lightweight fiber fabric can float when the water.The strap with sheeting enabling children can be found in a timeliy manner when in the water.
There has a surival whistle in the pocket of strap and the back of the bag with first aid guide make children master the basic survival skills
Accidentally fell into the water,the bag will become a life jacket automatically.
The school bag use waterproof material that the book won’t get wet when child fell into the water.
These bags distributed to the chidren of remote jungles through the Red Cross.
Althought without ornate design but this plain schoolbag bring the jungle’s children of Colombian more secure life